Assetz and Fairlark Join Hands for 1.68 Million Sq. Ft. North Bengaluru Project

Assetz, a Bengaluru-based design-led residential real estate developer, has tied up land belonging to Fairlark Sagar Enterprises Centroid Pvt. Ltd. for the proposed project. The transaction adds to Assetz's development pipeline and strengthens its presence in North Bengaluru, a micro-market that has become an increasingly important part of the city's residential growth story.

The development aligns with Assetz's strategy of consolidating and strengthening its position in Bengaluru by expanding across established high-absorption, infrastructure-linked and emerging micro-markets. The continued partnership reflects the confidence of both companies in the long-term potential of the KIADB micro-market and a development model focused on strategic locations, thoughtful design, quality homes and a customer-centric approach.

Located approximately 15 minutes from Kempegowda International Airport, the site is within the KIADB Hardware Park and the larger aerospace, technology and advanced-manufacturing ecosystem developing around the airport. The corridor has a growing concentration of global technology, aerospace and engineering companies, with facilities belonging to Shell India Markets, SAP Labs and Boeing in the vicinity.

The neighbourhood is also supported by educational and healthcare institutions, strengthening its appeal as a residential catchment. The wider area is witnessing further development of social infrastructure, including new malls, hotels and other lifestyle destinations. Reflecting growing residential interest in the micro-market, the zone has also attracted projects from several real estate developers.

The location offers access to Kempegowda International Airport, Devanahalli, Bagalur and the wider North Bengaluru region. Road networks connect the area towards Budigere Cross, Old Madras Road, East Bengaluru and Whitefield. The Satellite Town Ring Road further strengthens the regional road network by connecting Bengaluru's northern and eastern peripheral growth centres.

Public-transport connectivity is also expected to improve with the upcoming Namma Metro Blue Line and the under-construction Bagalur Cross Metro Station, which are expected to enhance access between the corridor and key parts of the city.

Commenting on the transaction, Sunil Pareek, Executive Director, Assetz, said the scale of the land parcel provides an opportunity to plan a cohesive residential development with the depth and quality required for a project of this size.

“The scale of this parcel gives Assetz the opportunity to plan a cohesive residential development with the depth and quality that a project of this size demands. There is significant potential to create a development that remains relevant as the surrounding micro-market continues to evolve. At Assetz, growth is not simply about adding acreage; it is about identifying opportunities where thoughtful design, strong execution and capital discipline can create enduring value. This transaction reflects that approach and further strengthens the visibility of our future development pipeline,” Pareek said.

Madhav Raju, Managing Director, Fairlark, said the success of a development ultimately depends on customers, including their choice of location, the quality of the home they purchase and the experience they receive throughout the process.

“At Fairlark, we believe that the success of any development ultimately comes down to the customer — the location they choose, the quality of the home they purchase and the experience they receive throughout the journey. Assetz brings a strong design-led approach and a deep understanding of what today's homebuyer values, while Fairlark brings its focus on North Bengaluru and its understanding of the opportunities emerging across this rapidly developing corridor. Together, we are creating a development model that combines strategic locations with aesthetically designed homes, quality and customer-centric thinking,” Raju said.

Assetz is a residential real estate developer focused on design excellence, disciplined capital allocation, institutional governance and sustainability practices. Its homes are characterised by timeless architecture, thoughtful material selection, refined minimalism and calm, cohesive living environments.

The company's approach aims to create value through internal space planning and external amenity-led master plans, helping establish a differentiated and recognisable brand position in Bengaluru's residential real estate market.

As of August 31, 2026, the Assetz portfolio spans more than 50 projects, over 50 million sq. ft. and more than 22,000 units, reflecting the scale of its experience and its contribution to Bengaluru's residential landscape. The new partnership with Fairlark adds to the developer's pipeline and reinforces its focus on North Bengaluru's infrastructure-linked residential growth corridor.